MooMilk is a premium, farm-fresh milk product, carefully processed to bring you the purest taste of creamy milk. Sourced from happy and healthy cows, our milk is rich in essential nutrients, providing a nourishing and delightful experience for you and your family.
Challenge
Kiro Farms only produced cow meats to their communities. They usually extract milk from the cows and share it to their workers. It got to a point where they extracted excess milk and left it to expire. They were also shorting of feeds, so they decided to package the excess milk they extract and sell it to add extra revenue to stock more feeds.
Design Concept
The logotype of MooMilk is a complete freehand bubble-like illustration.
The packaging idea was to create a user friendly packaging for the product. The main concept was to use the face of a cow on the front view of the package for instant product identification. The product description was also intentionally positioned to direct (using freehand sketched arrows) the eyes from top to down.
The back of the package has the nutritional facts and other relevant content about the product. The sides of the product has the MooMilk logotype in bold inscription.
