Brand Story:
The Experience Ghana Travel and Tour Co was created by two Ghanaians who were inspired by the importance of facilitating a warm welcome for Diasporas to return "home". Our brand was built with the wide spectrum of blackness in mind and we seek to help educate and empower our travelers to reconnect authentically with their roots and experience all that Ghana has to offer.
Brand Vision:
To be the leading travel company in Ghana, renowned for excellence in bringing individuals back to their roots, promoting cultural understanding and contributing to the local community's development.
Brand Mission:
To provide unforgettable travel experiences that showcase the beauty and culture of Ghana while promoting sustainable tourism practices.
Brand Essence:
"Ghana ye de". Experience Ghana captures the essence of Ghanaian people, culture, history, tradition, art and music. The experience is an immersive homecoming meant to bring communities together in search of a harmonious and fruitful future.
Brand Values:
With these values at the core of our brand, Experience Ghana is committed to curating an enlightening, engaging and enjoyable experience. We look to encourage Diasporas to embrace the lessons of Sankofa, meaning to "go back and get it", encouraging us to learn from our past to inform our collectively bright future.
Respecting and Sustaining Ghana
We honor the beauty and rawness of Ghana and seek to preserve her authentically for the generations to come
Warm Welcome
We believe in the power of a warm welcome from the first to the final day of the experience, and seek to make guests feel at home.
Ghanaian owned, run, and managed
As Ghanaians, we are passionate about sharing our own stories and traditions, and we honor the importance of elevating the community around us.
Target Audience
Experience Ghana appeals to all Diasporas and descendants of Africa from far and wide. From solo travelers to families, student groups, and more, our audience understands and values the importance of knowing and embracing their roots.
Brand Tone of Voice
The tone of voice for the Experience Ghana brand is fun, friendly, approachable and warm. It reflects the brand's commitment to providing an experience that empowers all Diasporas to feel welcomed and at home.
Familial: The tone is warm and welcoming like coming to visit family
Authentic: The tone is authentic to the true Ghanaian experience and is representative of Ghanaian people
Fun & Friendly: The tone exudes an underlying essence of fun and friendliness of Ghanaian people
