Project Objective
The aim of the project was to create an identity that meets the standard of the sofia brand. The standard being inspiring women to be confident, elegant, resilient and beautiful inside out.
The aim of the project was to create an identity that meets the standard of the sofia brand. The standard being inspiring women to be confident, elegant, resilient and beautiful inside out.
Scope of the Project
The project was created within the scope of logo design, packaging design, social media template and marketing collaterals.
The project was created within the scope of logo design, packaging design, social media template and marketing collaterals.
Logo Concept
The logo is a wordmark created using a slab san serif font (Rockwell). The ligature (fi) used is to signify the solid bond between the brand and its customers.
The logo is a wordmark created using a slab san serif font (Rockwell). The ligature (fi) used is to signify the solid bond between the brand and its customers.
